Give them more than just a “PDF for the Website”

So the job has gone to print and the client is happy with the terrific layout and design you have produced for their latest brochure, annual report, leaflet, whatever it might be. The next request is “Can I have a pdf for the website please?” and you are happy to oblige by supplying a lo-res pdf suitable to view on screen or print out from their website. Everyone happy! But what if, without a lot of work or effort, you could give them more? Something very exciting that allows their job not just to be downloaded to view but to publish it and make it available to view on a tablet or smartphone? Welcome to InDesign CC 2015‘s feature – Publish Onlinehttps://helpx.adobe.com/uk/indesign/how-to/self-publishing-online.html

This amazing feature allows the HTML version of your document to be viewed on all modern desktop, tablet, and mobile browsers. It automatically adds on features like zooming, navigating from page to page and viewing thumbnails of your document. Once you’re happy with the published document, share the URL with anyone using a hyperlink in email, or post it to Facebook and Twitter; or embed it in a website.

But here’s where it can get really powerful. You can spend some time adding interactivity to your document, ensuring a truly engaging experience. Animation, video, audio, slideshows, hyperlinks are all supported features. No coding required just a knowledge of InDesign‘s many interactive features.

You can view, manage and delete your published documents in the Web Dashboard within InDesign. The Web Dashboard is where you go to track views, unique visitors, and average time spent by visitors. Over 1000 publications can be uploaded and existing documents can be updated and re published.

So surprise your clients with a new service and publish InDesign documents online!

Publish Online is a Technology Preview.

Not to be confused with “betas” (features or new products that are complete but not fully tested), Technology Previews are intentionally “unfinished.” In other words, the features are fully tested and supported, but we’re still perfecting their capabilities; “previewing” the technology gives Creative Cloud members the opportunity to trial the functionality and give feedback to the product teams—who use the information to further shape the development of the features. http://blogs.adobe.com/creativecloud/technology-previews-and-creative-clouds-future-features/

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New Year, New Budget – Invest in some training

I’m happy to say that March has always proven to be a busy period for me. With the end of the financial tax year companies seem keen to spend some of what’s left of their budget on providing training to their staff. It’s great to see a company investing in their employees and ensuring their skills stay up-to-date, but it’s also very telling. This busy end of year implies some companies wait to see what money is ‘left over’ before organising training rather than making training a priority.

Every time I deliver a training session the general feedback from the learner is one of enthusiasm. Having gained new skills, delegates are keen to get started utilising this new knowledge and approach their next project in a way that will streamline their workflow and get the job done more efficiently. Using best practices they are confident they will be delivering a more accurate piece of work and within a quicker than before timeframe. So with that said, why would you wait until next year before reaping the benefits of getting your employees trained properly? Rather than seeing if you can afford to spend money on training, decide this year to invest in training.

Is There Always Time for Best Practices?

As a trainer, sometimes the content of the training course is dictated by the learner or the learners boss. Understandably companies may try to get as much covered within the training timeframe believing they are getting more for their money. This used to leave me in a bit of a dilemma. Do I teach best practices?

If the learner only wants to be able to edit an existing document, then why confuse them by insisting they always approach a new project in the correct manner? As a trainer, teaching someone who has never used or seen InDesign before is a responsibility. Explaining to them the value of learning the software in the proper way should be a fundamental part of any training course.

If a learner can see the benefits of best practices they are more likely to ensure they don’t take ‘short cuts’ once the training is over.

Showing examples of how a little bit of discipline at the early stages can save so much time is always helpful. Highlighting how best practices will create a more efficient workflow as well as improve accuracy and consistency throughout their project will encourage them to stick with it.

When teaching Adobe InDesign advanced courses, ensuring learners have an understanding of best practices means they quickly get up and running with InDesign’s more automated features.

As with any new knowledge, if you don’t use it you lose it. I always leave the learner with a simple lesson which allows them to consolidate their new knowledge and allowing best practises to become automatic in a very short time.

Visit Alma Training to organise your next InDesign training session

www.almatraining.com

Investing in training – does it cost or does it pay?

In recent times there seems to be less training being offered. When companies are streamlining their outgoings, training budgets are often the first thing to go. I wonder if this is all together wise. I recently delivered an Adobe InDesign training session. One delegate asked me if I could demonstrate how to achieve a feathered edge on an image. I showed him the process which took no more than a few seconds. His reply, “I spent over 3 hours the other day trying to do that, then gave up”. Who can afford to have any staff member trying something without success for a prolonged amount of time? Apart from the frustration of the user, this waste of time will no doubt impact on the day’s overall production.

Ensuring users streamline their workflow and work efficiently will also show an increase in productivity. Many of us are guilty of diving into a piece of software and muddling our way around it, then blaming the software when things don’t go as we’d expected. For example, has anyone actually ever done a Microsoft Word training course? Yet we all use it and get frustrated when ‘it’ deletes or moves things we didn’t want moved. Investing the time into getting to know the software, customising it to how you want to work and always using best practices will only improve your efficiency, accuracy and productivity. Time and money well spent I believe.

Finally, spare a thought for the ‘InDesign User’ who originally was the Communications Officer, Marketing Manager or Administrator who had a ‘flair’ and as a result has been mapped into the Graphic Designers role. These situations are on the rise as companies opted to outsource design and now see this as an expensive decision. Ensuring these people get the appropriate training will increase their confidence and show they are valued staff members worth the investment to help them master this software.

Discuss your Adobe InDesign Training needs http://almatraining.com